Invisible links: Insignificant for SEO

Search engines are host to millions of web searchers daily. Naturally, search engine rankings are in demand. In order to attain rankings on search engines, website owners develop ample of backlinks for their website without knowing developed link will work or not. It is observed that most of time only 30% of developed links work for website SEO.

When initiate link building, it is imperative to understand type of links that can not contribute in rankings.

Links on non-indexed pages - Google constantly hunts for the potential pages and regularly add pages to the index on the basis of their worthiness. Therefore it is wise to check whether or not the page is indexed, as links on indexed pages can grant more value to your rankings. Links will be more worthy if they come from frequently crawled WebPages. You can verify the indexing of webpage by using: Site: xyz.com (Webpage URL)

Links in JavaScript code - Very few of us are aware of the fact that if a link is created via JavaScript, it can not be visible by search engines as search engines can not read and execute Java script code. For instance, Links over blog comments are generally generated by using java script and therefore they never pass value to search engine rankings. You can check JavaScript by using web developer firefox extension and can decide whether the link will be fruitful for you or not.

No follow links- More often we count only backlinks from relevant and worthy sites but never mind how they index our link. The simplest way to check the visibility of your link on a particular webpage is source code of the webpage. Open the source code using “Ctrl+U” and check the source code rel attribute. If there is rel=”nofollow”, your link won’t be visible for the search engines.

These Links can drive traffic to your website, but if your link building effort is for search engine ranking, these links can not add value to your website’s SEO. Thus, if you are building invisible links, your Building effort will go in vain. Now I can assure your Link Building will work best, all you need to do is to avoid invisible links.