Keyword Research – Premise of Link Building
Search engine employ keywords to identify the webpage relevant to the search term. Finding and implementing relevant keywords help search engine to identify a website in search result, when search conduct for that keyword. It is imperative to understand the value of keyword research to make your links complement SEO.
Why Keyword Research –
Search engine evaluate link value based on several factors which include: quality of link source, page rank of the webpage, type of link building (Reciprocal, one-way, link buying etc.) and many more. The other point that has become gradually more essential in Link Building campaign is the use of relevant keywords in links.
Linking text directly indicates what the link is connecting to. Thus, links should be optimized with proper linking text that must be relevant to the title of page linked to.
Using generic terms to optimize your website and links is not a smart idea. Keywords which are most commonly searched for will be used by several thousands websites; competing with these already established websites may not improve your ranking at all. It is important that you select keywords which are not overused. Include keywords which receive a fair number of searches but have minimal competition. Optimize your website with these keywords and once you have established yourself, you will have the liberty to include more general keywords.
How to do Keyword Research –
Keyword research is not as simple as putting bunch of words which users may search for. You can do keyword research by analyzing your competitions site. First and most common strategy for picking keywords is focusing on the top 10-20 keywords your competitors use to market their website.
Also, there are many advanced tools people use to find appropriate keyword. Wordtracker, Overture Search Suggestion Tool and Keyword Discovery are some of the more commonly used tools. Use these advanced tools available to create a list of relevant keywords which do not attract too much competition in your niche segment.
These tools will not only help you find keywords but will also help you determine the competition these keywords attract. When selecting less searched terms, one may always run the risk of less traffic. But this may be better than no traffic at all if the keywords used are highly competed for. One way to solve this problem is to go as specific as possible with your keywords.
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