Building Backlinks the Super ‘Natural Way’

Posted on the February 25th, 2010 under link building by admin

Link building is indeed one of the most important part of SEO, as it helps websites to get good standing in the search engines. It helps the website get visited more frequently. However, most web masters go about it in the wrong way, where they ignore the fact that not every link they get, makes a difference in their search engine rankings. Accumulating them blindly is a short cut to getting your site doomed. Google has always recommended that the best links are the ones that are acquired naturally, without indulging in spam tactics.

Implementing strategies to get natural backlinks can be the most daunting and time consuming task, since it requires skills and patience. Obtaining a quality link can be a challenge but there are ways to help sail the process. To obtain back links naturally, you require some creative linking strategies that can make your link profile look natural. The following simple linking strategies can be easily followed and are known to produce great result:

• Social media marketing

Have you ever considered Social Media, which can be a great link building source for developing links naturally? Comments are always useful. Good comments turning into hot discussion can land you juicy backlinks. Don’t be surprised! The blog owners, if impressed with your comments, can reward you with a link from an actual post, perhaps tell even how your service or products had helped them. Not only will this get you a backlink from an actual post, but you will also gain loyal customers who will refer others to your website.

• Be wary of the rate of Links you get

Keep a check on the rate at which your site is getting links. If there is a case where your site has been mentioned currently on any popular site like CNN, gaining links at higher rate will not be considered negative. You must remember that it is not just the number of links that is going to matter in the long run but the quality of the linking site holds equal relevance to it.

• Focus on pages with low PageRank

In the natural world, it is certainly not possible that each site that is linking to you has high PR. Allow yourself to accept links from the sites that have low PR, as long as the sites are thematically relevant to yours. This is not a wastage of time, instead it would help you in balancing your natural backlink profile.

• Content syndication

If you want backlinks the natural way, you just have to post your articles to syndication sites and include an “About the Author” paragraph at the bottom with a link to your website that would help others to link to you. By this way you can keep your profile look as natural as possible.

• Use different anchor text

It is important! One should never target a specific term and build links with the same anchor text and description. This may be a problem to you. A little editing in your submitted articles on a frequent basis brings a variety to the anchor text used in the URL. For instance, if your main term is “online MBA courses”, you can also target  “MBA courses online”, “Courses Online including MBA”, MBA and other courses online” and even “MBA in distance learning”, “MBA in Open University”. Also, getting those links that are just straight URLs or images can be of your benefit because it is not possible for every site to link to you using its anchor text.

• Try to get different types of Links

Backlinks are of different types, and getting backlinks with editorial style ones are considered the best.  Do not focus specifically on any one type of link instead strive to gain every possible type of links from blogrolls/sidebars, quality directory listings, sponsorships and awards, social media sites, resource type pages, etc. Links, when it is listed onto your site, should make sense.

• Link to Me

Add a small section into your site where visitors are allowed to link to your site. You just need to provide them with a necessary code and leave rest everything on them. It may not work necessarily well, but it won’t hurt your site either.
Linking to Inner Pages
Make sure to get links to the important inner pages of your site as well. Don’t focus your campaign solely on gaining links to the homepage. This way Google will get to know that your content is garnering interest.

• Avoid practicing Link Schemes

If Google sees you in the spammy places like “add url” or “submit site” type of sites, it may think that you are aggressively seeking links to increase your popularity. Therefore, avoid automated link programs and focus on obtaining those links that are not easily gained by all.
Be creative! Google will appreciate your being creative and in the over-crowded web space these would surely give you an attention you have desired for. Also, with the backlinks coming to your site the natural way, additional quality links will also come, and your time spend in creating links will not go wasted. This helps your website continue to prosper. Creating natural backlinks is a lot of hard work, but is definitely worth doing it.