11 Effective Ways for Building Links

Posted on the January 22nd, 2010 under link building by admin

Time consuming, labor intensive, and sometimes both frustrating and confusing – that’s what most associate link building with. And with so many things playing against it, link building should be dead by now, but it’s not because it is unavoidable. Link building plays a significant role in search engine rankings and without links your search engine efforts will fall apart.

This blog makes an honest attempt to uncomplicate and simplify link building and serve as a guideline to anyone looking to garner links for their websites.

1. Link exchange: The most common and easiest method of building links. Make sure that links you are exchanging with other webmasters should belong to the same niche as of yours. Offer them to put up reciprocal links as a part of your link exchanging technique.
2. Show your love for links to other bloggers: You can simply do this by posting a weekly that gets linked to other blog posts. By doing this you will not only spread the information to a large base of audience but also you will be practicing the saying of ‘giving and receiving’.
3. Linking from PR related activities: Engaging in public relation activities can turn into the most productive link building strategy for a company that could result in more relevant inbound links. For instance; linking from PR related activities can simply be done by writing a press release and submitting it to various service catalogs, which would surely help you in getting links back to your website.Other way to get yourself engaged in local PR resources could be to develop relationships with local newspaper writers. Do not miss out any chance to comment on the news stories that are related to your industry. This way you will get good number of links pointing to your website.
4. Contextual link building: This should be the base of any link building strategy where the links are taken from contextually related sites and the focus is on quality. For the success of a link building campaign, what matters most is the number of links pointing towards a site but we can not overlook the quality of those links. Links from the site that are contextually related or thematically relevant to your site carry more weight as compared to non-thematic links.
   It is a fact that search engines are likely to ignore non-thematic links. The theme of the website is just not enough, but the theme of the web page that features the link is important. In addition to it, this ethical form of link building gives higher conversion rate. Visitors coming to your site through such links will already have a mind set for your offerings which results in greater conversions.
5. Joining local organizations: Joining local organizations like chamber of commerce will help you get good links back to your website and can strengthen your networking with other businesses at your locality. This way you will get to know other companies and receive links by partnering with them. Other possibility you have is to generate new leads. But more important here is to join those directories, organizations and communities that are related to your specific business area.
6. Building with nonprofit organization: If you are offering services to non-profit organizations for free, there is nothing harm in this. While you are providing your professional services and time to them, you can ask for a link to your website at the same time. It is certainly not unprofessional to request a link from them.
7. Linking from a PPC campaign: You can buy relevant links from a PPC campaign. When people come to your site after they find it relevant to their niche, no matter through which channel they have found it,  the possibility for their linking to your site seemingly increases. This will get you more visitors and greater brand exposure.
8. Blog Carnival: This is a fast and an effective method to build links. Blog Carnival is done for exposure and it works in the same manner as a guest blogging does, except that you need to submit the existing blog posts to a carnival host who would then feature it on their own blogs. If you wish for quality back links or the one that contributes more to your SEM, article directory submission proves more beneficial.
9. Social Bookmarking: You can experience a better result with Social Bookmarking Sites like Sphinn, Reddit, Digg and StumbleUpon. All social bookmarking will bring you links. Well the result it gives is not specifically effective to building backlinks but also helps in giving more exposure and traffic to your site. Also, if there is less participation in such networks from your end, the traffic may suffer a lot.
10. Offer something of value to the audience: An assured way to receive quality inbound links to your site could be through offering generic but valuable information to the end-users that they might find useful for them, for example, a map, a tool like mortgage calculator or may be a shopping tip, a coupon with discount, etc. Include something in your site that proves value to the audience. This way visitors, upon finding your website useful, would create their own links to it.
11. Forum Postings:Try and take part in popular forums that are related to your site. Forums normally allow a certain number of links which you can add below to your signature in each post you do. Add your website link there to invite back links. If you are not able to build links manually, ordering this activity of link building service to a link building firm would be better and effective.

These above mentioned tactics are helpful in building effective links so that you can manage your link building campaign well and with ease.