E-mail Marketing – The Most Effective BTL Strategy

Posted on the May 21st, 2010 under link building by admin

Below the line or BTL promotional activities are developed to target a specific set of audience. This is the most robust promotional technique which a link building firm can bank upon to get classified leads. This unconventional promotion strategy increases the probability of sale as the target group can be easily defined. In this blog we will be discussing about one of the most important form of BTL activities which a link building firm follows - E-mail.

E-mail strategy is regarded as one of the top three sources for getting the higher conversion rate for obtaining leads. To get the maximum juice from your link building campaigns, following factors should be kept in mind:

• Targeting the right audience: For getting the maximum benefits through your E-mail campaign, the first thing is to dig the right database. Sending mails to irrelevant database will make your effort and time futile. Finding relevant database is the stepping stone for your E-mail campaign success.

• Content: This factor plays a crucial role while communicating with your prospects. While sending your first mailer, you need to be cautious with content and the pitch to be used in the mailer. Using flattery words about the company you are approaching will not help you to get the desired results. Rather you need to accentuate on the benefits that you will be providing them through your services.

• Matching the Time line: Audience should be kept in mind while sending the mails. If you are sending mails to the UK clients then the timings of scheduling your e-mail blast should be different than sending mails to the US audience. E-mail campaigns should be scheduled keeping in mind the time zone of the country.

• Follow ups: There is a probability that the prospect did not receive your mail or the e-mail may deliver in the Spam folder. Therefore, to ensure your e-mail reaches to your client, a follow up mail needs to be sent.