Link Building Planning: Worth the Effort
The intent of link building is enriching the visibility of website quickly, for search engines as well as for users. The integral part of an effective link building process is identification of website requirements and gathering links accordingly.
Number of methods can be used to develop links but all may not proved beneficial to each site because there is no “one size fits all” solution. The specific requirement of site and individual objectives usually dictate which type of link is most appropriate.
Regardless of which method you choose for developing links, it is imperative that first you plan the type of links your site requires and search for places to get them.
Types of links the site can build:-
Trust Rank Link:
TrustRank is a lesser known algorithm used by Google in order to define websites priority in their database. It is based on the concept that trusted site passes trust score to linked sites. Trust score passes from site to site.
There are many factors that affect the trust rank of a website like domain age, website content, website on page optimization and many other hidden factors. Backlink from trusted sites is also one of them. Links from trusted and authority sites score high in the search engine.
An authority web site is a web site that is important or authoritative in its sphere of expertise due to the quality of content and features that it possesses. Once a website is detected as authority it gets more visibility in Google for related search term.
For Search engine visibility and reputation building, incoming links from an authority site is worth the effort.
How to get them –
The best place to search for quality links is authority blog sites of your domain. Either submit quality blogs there or post comments on blogs. But authority sites get a great deal of traffic, so be careful about your comments and blog content. As off topic content or comment can be a backfire on you and can hurt your site reputation instantly. You can build such type of links offering donations also.
Perhaps the next quality place could be .edu and .gov sites. Usually, getting link from theses sites is not an easy task. Nevertheless, if you manage to get links from authority sites then your links will boost your website’s trust level for sure.
Page Rank link:
Page rank is parameter to measure an importance of links in the eyes of Google. If expert’s opinion is believed, PR is outdated. Still, people prefer to take links from High PR webpage
to get link juice and to increase PR of their webpage.
If we think beyond PR and rankings, links from thematically relevant sites or from good PR sites is absolutely a great deal as it can drive relevant traffic to a site linked from. Usually for a site carrying good PR, we can make a guess that website will have some domain age and content quality will be good. That in turn can be favorable for the sites linked with.
For classified traffic
and search engine ranking Page rank links are abundant choice especially for those new in online business.
How to get them –
These links are formed with thematically relevant sites. People usually buy or swap these links. But it requires return either in form of money or backlink. From search engine perspective, both are not legal activity but ample of example shows that it aid value to the website in anyway.
Keyword focused link:
Blogs are generally great sources of information. Links in body of blog or article are referring contextual link. And one who read these blogs/articles would be either interested in content or eager to collect information about the topic. A link in a text gives impression that it is directed towards detail information of the topic or some explanation of anchor text.
These links are helpful to increase readability and ranking. As, Google crawls blogs on frequent basis thus links will be indexed and crawled with contents recurrently.
How to get them –
Getting text links from blogs and article is easier than other links. Write informative content and get them publish on article directories and blog submission sites with link in a body text.
Every website needs backlink but each particular website has their different objectives for building links. And different kind of links serves your site promotion in different manner. But choosing one type of link out of all is a daunting task. As for website promotion all type of links are important.
For instance: If your site is an SEO Service site, 100 links from average sites won’t help you in branding of your website as 1 link from searchengineland just because Search Engine Land has authority in SEM Domain.
However, if you want to target your classified clients, Search Engine Land might not help you as other thematically relevant sites of your domain can.
Reason is usual; a person comes to these kinds of authority sites to read informative posts. They are not intending to buy something. On the other hand, chances are high that visitor of SEO service company is looking to hire a service provider.
Similarly, reader who is looking for information about Link building techniques will be keen to collect information rather buying services. Therefore, text links can be more fruitful for search engine rankings than lead generation.
“If you chase two rabbits, you will not catch either one” this adage holds true for link building. If you will try to achieve all type of links at same time you would not succeed in doing either of them.
Key point of this approach is, the better you explore your website and plan your link building, the more benefits you get to your backlinks.
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Some interesting ideas but I find your style very hard to read
Thank you for great link building tips. I agree that link building process should be well thought. Not all the sites are worth to get links from. It often happens that webmaters forget about their sites and just focus at obtaining as much inbound links as possible. As you wrote website content does matter much. Informative, regularly updated website has more chances to be linked to than a low quality site.
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Never thought about targeting a specific group listings, but I guess that would make your information more tailored to your target audience.
Many thanks for your useful article,I’v submitted a link of this article to our website in order to share it with more ppl.see
http://www.webmasterclip.com/story/link-building-planning-worth-effort
This is a good way to segment your link building, not any one link will have all the attributes link builders look for so grouping them like this is a great strategy. I just did a guest post over at linkbuildr.com on international link building which is another great segment to add to your link building campaign.
The article is ver good. Write please more