Simple Yet Effective Ways to Make Backlinks More Powerful

Posted on the April 21st, 2010 under link building by admin

Backlinks are the SEO trump cards and why not, they are the driving force in any search engine optimization process that prepares a website to do well on search engines. Links form the core of a successful SEO strategy, therefore, we are always on the hunt for more links, new links, better links.
For us, it is important to create links pointing to our site but it would rather be more important to maintain the power of those links. Remember, no backlink gets you expected result unless it is made powerful. You need to analyze once if the existing links have potential to become stronger, and if it has then we need to make them more powerful with the implementation of strategies explained below;

• By Redirecting a webpage using 301 Redirects

Suppose domain’A’.com has XYZ backlinks with PR4 and is being redirected to domain’B’.com. To ensure prevention of loss of page rank while redirecting 301 to domain’B’.com, a good way is to ask the site owners that had linked to your old domain and ask them to change the links to the new domain. This way you can assure that no PR is lost while transition and impact of existing backlinks is also augmented.

• By Redirecting 404 links

A couple of things you need to keep in your mind. First, you need to find out what pages on your site are attempted to be accessed the most. If you find people that are coming to a page deleted recently, implement a 301 redirect from that page to a page that is the closest match, is the second thing. Implementing a custom 404 - redirect page is a good trick. It is not at all possible for anyone to get all the broken links fixed but you can assure that anyone coming to your site does not only limited to a generic screen showing “page not found”. By creating a customized page visitors can be redirected to relevant content on your site, you will keep more visitors and have an opportunity to convert them.

• By Suggesting Co-Citation

The value of a link is very much related to the links surrounding it. And in simpler words, having your link accompanied by crap makes your site look bad. But if your link is surrounded by the links from an authority site or from trusted resources, it has a positive impact on rankings. Co-citation is a good strategy because it helps make your site relevant by increasing the relevancy of sites linked to you. So, while contacting someone for links, you can always suggest for co-citation to help boost the value of your links.

• By Adding Anchor Text

Many a times, a link builder takes a free link from anywhere without realizing the fact that the link he or she is getting for free is of any use or not. If it does not have an anchor text added to it, the link is certainly of no use. If you do not get an ideal anchor text with the links, you can re-phrase it to the better one. Also, if the web master has placed your link near the words that could become your ideal anchor text, you can simply, without an offense, ask them to extend the link so that those words can be included in the link.

• By Back Linking Competitors / Authority Sites

With this viable methodology of back linking your competitors and authority sites, you can squeeze  linkjuice out to increase the value of your backlinks. This can be done simply; let’s suppose your competitor has posted a press release, now find out  what steps your competitor took to generate that release, and is it possible for you to develop a similar event, so that you can also make an announcement by generating the similar release? Look out for the locations that are hosting your competitor’s content, contact them and offer an exclusive to them before you run your press release.

• By Creating Backlinks Using Link Wheel Technique

Backlinks created through link wheel technique is again a nicer way to make links powerful. The idea of implementing various inter-related links, which point towards a single main link is what the link wheel technique is. Publish same content in various ways and with various inter-related links on them, have the content reach to the target audience through various means. This helps you make your links more powerful and hence acquiring more traffic to your site.

By working attentively on these great cookbooks, you can successfully boost the power of your existing back links, especially when you do not want to make use of tools like backlink booster or any other to get the desired result for your website.