Who’s Line is it Anyway – Marketing Or Sales

Posted on the May 27th, 2010 under E-mail, leads, link building by admin

E-mail campaign plays a crucial role in generating the qualified leads for any link building company. The credibility of getting a qualified  lead and closing it depends upon the two departments – Marketing and Sales. Quite often you might have noticed in your company that these two departments are blaming each other when the outcome of the e-mail campaign is disappointing.

We need to understand that for the success of an E-mail campaign, both the marketing as well sales department need to work collectively. Blaming on each other will not lead to the desired solution. As far the Marketing department is concerned, a proper analysis is to be done on their end while implementing the e-mail campaign. Marketing professionals should differentiate their products from the rest and the same should be depicted in the mailers. They also need to target the right audience that exactly matches with their services. The benefits of their service should be depicted in the mailers. If the clients are big and few in numbers, then sending personalized mailers will be more effective.

The marketing professionals need to ensure that the quality of leads keep on improving so that the probability of closing the leads increases for the sales department.

The sales department needs to ensure that the leads should thoroughly dealt with and they should strive hard for increasing the conversion rate of the lead closure. They need to decide the medium through which the first communication should be attempted I.e contacting through e-mail or giving a phone call. Also they need to decide the number of time a client should be approached. This is really important and every sales professional should focus on this area as this will help them to save their effort and time.

All in all the success of the E-mail campaign from getting the qualified lead to it’s closure depends upon the collective efforts of both marketing and sales department.